How to use keywords to help your search engine rankings

If you're looking at keywords as a way of improving your search engine rankings, it helps to remember that the main issue is not about the keywords but about the content they refer to. Search engines are interested in your content; your keywords help them decide what it's about and if it's useful enough to give to searchers.

Your keywords need to reflect the main message conveyed in the content on a specific page. It doesn't help to list a long string of keywords that aren't used anywhere on that specific page.

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• What is the basic difference between an e-mail newsletter / mass mailing system and an auto responder?

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What is website DIY going to cost you?

With the end of the year approaching at a rapid rate it seems like everybody is talking about the plans they have for the Christmas holidays. Most business owners I speak to seem to have a few days rest in mind, followed by catching up on all the things they don't get time for during the rest of the year!

One of the things that people don't seem to get much time for during the year is the planning of a decent website; one that will help the business market itself better and sell more the next year. Now that there is going to be a little time available, there's a debate around whether you should spend the time and trouble and try to do-it-yourself or whether you should just get it done professionally.

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Give your website a gift to help it grow

It's that mad time of the year again when we're all rushing around madly trying to buy meaningful gifts for family and friends who've shared our lives this past year. I've even heard people wondering what, if anything, they need to give their bank managers!

But what about the business you run that has made all this giving possible? Surely that should be getting a gift too? So, what to give your business this Christmas?

Well, if you had to ask any business what would always be appreciated, I'm convinced it would say “More sales next year, please!” But as with any present, you stand the chance of getting it wrong.

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 How to choose a domain name for your website

One of the questions I get asked most when someone is starting their website is “How do I choose a domain name?” (For an easy explanation of what a domain name is, read The basic building blocks of any website .)

Your first step is  to decide just how important it is to use your actual business name as your domain name.

Let's look at a real business to put this into perspective...

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Have you ever met a Dick?

(How to write copy for your website that works.)

It's Saturday night.  You're young, single and have been invited to the biggest party in town.  You're excited and looking forward to a good time.

The party, held at a luxurious home in an upmarket suburb, is filled with lots of interesting and friendly people.  You start making your way towards the bar to get a drink when an attractive guy steps in front of you, holds out his hand and says with a big flashy smile, “Hi, I'm Dick!”

“Oh good,” you think, “the fun's starting already...”

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